What an exciting day here at UW-Eau Claire as we officially unveil our new university brand: The Power of AND!
There are as many Power of AND stories as there are students, faculty and staff, Blugold alumni and friends of our university. But the common thread through all these wonderful stories is the fact that at UW-Eau Claire, we are successfully following our mission to serve the public good. Our new brand gives us a framework for telling the countless individual stories that, collectively, demonstrate how we provide students with both the learning and personal experiences that prepare them not only for a good job but also for a life of purpose.
Many thanks to all Blugolds — students, faculty and staff, alumni, and our many friends and partners in the community — who participated in the many surveys, focus groups and phone interviews and answered questions like "What does it mean to be a Blugold?" "What sets this university apart?" "What are we good at?" "What can we do better?" We listened to what you had to say, and the result is The Power of AND. I think it fits us to a tee!
What do we do now? We think about how we see The Power of AND in our departments, in ourselves, in our fellow students, in our colleagues. Then we use this new platform to audaciously tell our story! Some great AND stories already are posted on our new brand website, uwec.edu/power-of-and, as well as a brand manual with "how to's" for sharing more of them. Go forth and share your extraordinary, expansive, surprising and powerful Blugold stories, and let the world know about UW-Eau Claire's Power of AND!